Hello, I’m Phil. I’m your superhybrid creative leader.
With Three Gold Lions, a Gold Promax global TV industry award, a mini MBA in brand management and a nod of approval from Professor Byron Sharp, the world’s leading marketing authority, I'm an unusually strategically rigorous creative director, writer and art director.
I bring a background in the data driven world of digital and CX to the emotion of brand building and brand experiences.
As an ECD I can draw on many years of experience leading multidisciplinary teams and managing departments to collaborate, inspire and bring the best out of everyone.
As a creative consultant I can work as a superhybrid team of one to deliver highly cost effective strategic and creative direction through to execution with trusted media and production partners when required.
What I do.
Creative Consultancy
Creative Agency Leadership
Communication Strategy
Brand Architecture
Brand Positioning
Brand Naming
Brand Platforms
Brand Experiences
Integrated Campaigns
Digital Campaigns
Customer Experience
Shopper Marketing
Retail Activation
Content
Copywriting
Art Direction
Working with trusted partners I can also provide:
Media insights, planning and buying
Digital design and production
Video and TV production
Experiential production
Print production and delivery
What I’ve done.
I have held many leadership roles and have significant experience in all aspects of agency management.
I’ve won many local and international awards including three Gold Lions at Cannes and a Gold Promax (global TV industry awards) for a heavy metal music show ident I wrote and directed.
I’ve tutored Award School, lectured students on brands at UOW and clients on creativity for ADMA, judged ADMA, IAB, Young Guns and AADC, contributed to industry publications and I’m proud to have be involved in The Trenches, mentoring the up and coming generation in the industry.
What people say.
LAURENT DE MEYER /
HEAD OF INNOVATION /
RB
It is always very reassuring to have Phil working on your brief. He has this ability to always perfectly understand your issue and articulate it back to you in a very insightful and inspiring way. He is great to discuss ideas with and he will always make them better. He is a great listener and his opinion is always interesting. His intelligence coupled with his relaxed style bring serenity to meetings.
SOPHIA STEPHENS /
HEAD OF INSIGHTS /
CLICK RESEARCH
Phil is one of the most strategic and insights driven creatives I’ve ever worked with, highly recommend him.
Matt WHISKER /
Senior Manager /
Global Experiential /
AMERICAN EXPRESS
It has been a pleasure working with Phil. I really admire his creativity which is delivered in such a relaxed style and seems unending. Whoever has Phil in their team will be inspired, too.
Matt Clarke /
Managing Partner /
303 MullenLowe
Phil delivers the unique combination of strategic and creative excellence across brand, digital and customer in any channel or media. He’s a pragmatic problem solver, an articulate and brilliant presenter who creates effective and scalable ideas. Phil is a driven creative leader and very giving in nurturing those around him. I highly recommend Phil and would love to work with him again.
Alistair Tod /
Brand Manager /
Jacobs Douwe Egberts
Phil's a legend to work with. He has the gift of balancing a raw creative idea with the business objective. We worked together on the Harris Coffee repositioning campaign and his creative talent was one of the big reasons why the campaign delivered results that were 1.5-2x above industry benchmarks.
PROF. BYRON SHARP /
AUTHOR + AUTHORITY /
HOW BRANDS GROW
You are correct Phil...
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